Serpentine Flux

FROM THE START: WHAT IS a CDP?

CDPs (Customer Data Platforms) are a hot topic in the MarTech World, but what is a CDP & why should you be interested?

Simply Put: A CDP is a technology that helps companies to unify, manage, analyse & activate their customer & prospect data.

Baseline CDP functionalities include collecting, consolidating, & cleaning customer data from numerous sources such as website data, CRM, & offline.

CDPs come with numerous out-of-the-box integrations for data ingestion & activation, allowing companies to save time & resource on R&D & infrastructure maintenance.

One of the main CDP usecases is creating a unified 360 customer profile, which enables deeper insights & data-driven decision making.

A unified 360 customer view in turn simplifies privacy data & consent management.

CDP enables businesses to use their 1st party customer & prospect data for personalisation, audience segmentation, & targeting & reduces reliance on 3rd party cookies

CDP can also be used for channel orchestration: a unified & consistent customer experience across multiple touchpoints.

Discover More CDP Usecases & Benefits

Main CDP Concepts, functionalities & Processes

Key CDP Terminology

CDP Business Benefits

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From 360 customer view, to identity resolution, media orchestration, personalisation, & privacy management, we help you navigate key CDP concepts & topics

CDP Business Benefits

CDP offers several key business benefits, including centralised customer data, better insights & decision making, increased customer engagement & efficiency

Main CDP Functionalities

CDPs offer a wide range of business usecases to better understand & engage with your customers through data onboarding, unification, analytics & activation. But what is a standard & what you should expect to see as a baseline?

Implementing a CDP

Main CDP Functionalities

international team of business specialists discussing a project

A Customer Data Platform deployment & roll-out can be a complex process, but a well-designed implementation roadmap, clear scope & success criteria can help deliver a positive business outcome

CDP 101: demistifying Customer Data PlatformS

FROM THE START: WHAT IS a CDP?

Main CDP Concepts, functionalities & Processes

Key CDP Terminology

CDP Business Benefits

CDP Business Benefits

CDP Business Benefits

CDP Business Benefits

CDP Business Benefits

Main CDP Functionalities

Main CDP Functionalities

Main CDP Functionalities

Implementing a CDP

Main CDP Functionalities

Main CDP Functionalities

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