Customer Data Platform (CDP) Tips & Best Practice Guides

CDPs (Customer Data Platforms) continue to grow in popularity - we help you navigate the essential terminology, functionality & benefits

Building the data model for a 360 Customer View is a key part of any CDP strategy & deployment - here's where to start & how to progress

If you are investing in a CDP, you will need to define,  deploy & measure usecases - here's a useful framework to build & prioritise 

CDP usecases vary by sector, business, brand & even individual teams - discover usecase essentials & new ideas to drive your CDP adoption

Selecting a CDP is a serious business investment in time & resources. Here are vendors & independents who can help you make an informed decision

Practical tips for Marketers to get quick wins for Customer Acquisition & Retention - driving a positive business impact in your channel activation